Continuous Price Reduction Initiative: 233 products in 21 main categories

The 233 products participating until today, October 25, 2023, in the new “Continuous Price Reduction” initiative have been revalued downwards from 5% to 23%, the Ministry of Development announced.

Companies that are reducing prices for their products by 5% have been named. The following companies are reported to be participating in the initiative until October 23: OLYMPOS (19 codes), GIOTIS (23 codes), Loulis Mills (12 codes), TRIKKI (6 codes), Numil Hellas (17 codes), TIDE (12 codes), HALVATZIS MAKEDONIKI (2 codes), VIOLANTA (8 codes), KARAMOLEGCOS (2 codes), MULTI FOAM (4 codes), EURICOM (2 codes), PROCTER & GAMBLE (71 codes), MELINDA (2 codes), ARLA (7 codes) , MANDREKAS (2 codes), FLOS (4 codes) and DELTA (20 codes).

Here are the 21 categories with 233 products, along with their average price drops:

Development Minister Kostas Skrekas said: “Through the Permanent Price Cut initiative, we aim to reduce shelf prices on household essentials. We continue our efforts to support the Greek family, despite inflation, implementing innovative measures on par with the rest of Europe. At the same time, we are creating the conditions for increased healthy competition, while continuing intensive controls and combating profiteering.”

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