More than €1.1 million was spent on Google in the last two months (April 1 to May 20, 2023) on political advertising for parties and candidates in the May 21, 2023 elections to reach a wider audience, mainly in Greece and, secondly, in European countries.
Internet advertising costs for New Democracy amounted to about 200,000 euros, Syriza-PS – 135,000 euros and KKE – 19,800 euros, the publication reports. efsyn.
Kyriakos Pyrrakakis registered spending on Google at 18,500 euros, higher than PASOK-Movement for Change, which spent 15,700 euros on its campaign ads.
Several candidates have also spent significant amounts: Konstantinos Kyranakis (€14,400), Vassilis Kikilias (€12,700), Nikos Dendias (€7,850), Nikos Pettas (€5,500), Dimitris Kayridis (€4,900), Thanos Moraitis (€4,200) , An. Hadjivassiliou (3850 euros), Kostis Hadjidakis (3750 euros) and others.
On Facebook
Similarly, on META-Facebook, over the past 30 days (April 17 to May 16, 2023), the top 100 advertisers with political messages directed at users in Greece spent a total of €553,910.
New Democracy leads the way in advertising, spending €103,414 on the party and another €55,054 on Kyriakos Mitsotakis’s personal promotion. SYRIZA spent €60,273 on Facebook to promote the activities of Alexis Tsipras, another €24,916 for general questions and €1,565 for SYRIZA youth advertising.
Nikos Androulakis spent €15,294 individually and €12,136 to promote the PASOK Movement for Change program. Of the other parties, the top 100 in terms of spending on political advertising still includes NIKI with 2896 euros, MePA25 with 2589 euros, NATIONAL CREATION – DIMIURGIYA XAN with 1756 euros and PATRIOTICS ENOSI – Prodromos Emfietzoglou with 1280 euros. Also noteworthy are the high spending on self-promotion by Vassilis Kikilias (€12,430), Giannis Mantzouranis (€10,513), Niki Kerameos (€9,148), Takis Theodorikakos (€8,564), Kostas Kyranakis (€6,411), Atina Linou (€6,209). ), Nikos Papathanasis (6039 euros), V. Karatanos (5532 euros) and Nikos Dendias (5351 euros).
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