July 20, 2024

Athens News

News in English from Greece

Greek "METAXA" among the most fashionable brandies according to Drinks International Report 2024

Great success has been achieved by the Greek cognac (grape brandy) METAXA, which is recognized as the second best-selling in the corresponding category of alcoholic beverages according to Drinks International Report 2024 and the third best-selling brandy in the fashion brand category.

METAXA has risen one place higher than last year, proving its resounding success in the highly competitive world of trading. Although formally, due to its composition, Metaxa cannot be called cognac, in essence it is one.

Metaxa is produced in Greece, and not in Charente, which means it has no legal right to be called cognac. De facto, Metaxa is produced using classical technology with mandatory aging in oak barrels. The Greek company uses cognac distillates in the recipe, aged for 5-12 years.

Nevertheless, in international rankings the brand is among the best-selling brandies and cognacs, and this is justified. 9% of bars surveyed chose METAXA as their “top preference.”

The survey polled bartenders and bar owners from 100 of the world’s most influential drinking establishments and asked them to select the top 3 spirits in each category. These are outstanding bars, each with their own success story. Ranked by The Word and Tales of the Cocktail’s Spirited Awards, as well as awards from local bodies such as Asia’s 50 Best Bars, Drink Magazine’s Bar Awards, Germany’s Mixology Awards and the Australian Bartenders’ Awards, these bars are setting trends in the drinks industry .

Multifaceted and unique METAXA with rare amazing characteristics adds its taste to the most interesting cocktails, adding to them an interesting note “with a Greek character”.

The Drinks International Brands Report is one of the world’s most trusted beverage reports, covering the world’s leading bars on industry preferences and consumer trends.

As Dorothée Hériard Dubreuil, Managing Director of METAXA House stated: “It is a great pleasure for me to receive this recognition from the top 100 bars in the world, which is the result of our continuous efforts. In recent years, we have attracted some of the rising stars in the field to participate in the METAKS 12 International Bartending Competition, and are also building new partnerships with leading bars in Europe. We will also be introducing some exciting new projects in the coming months.”

Yiannis Korovesis, bar consultant and certified cognac educator, stated that “despite the challenges in this area in recent years and the global reshuffling in the cognac markets, METAXA, although not officially included in this category, proves that it meets not only consumer preferences, but also deservedly appreciated by catering professionals, combining unsurpassed and stable quality.”

A few facts about Metaxa:

  • Since 1888, the House of Metaxa has been on a creative journey.
  • Since 2000, the Maison Metaxa has been an honorary member of the Rémy Cointreau group.
  • Today Metaxa occupies an important position among quality amber spirits throughout the world.
  • Metaxa is exported to more than 40 countries around the world.
  • This is the No. 1 “grape brandy” in Europe (2022).

Source link

Verified by MonsterInsights