Two foreign chains second hand opened in Greece

Thanks to the “live interest” of sustainability and ecology fans, i.e. Millennials and Zers, the used clothing market has started to become a fashion trend in the Greek market as well.

Characteristically, the types of activities that showed the largest growth in turnover in the second quarter of 2023 compared to the corresponding quarter of 2022 are retail sale of second-hand goods in stores, which recorded an increase of 49.7%.

Sure turnover like fixes ELSTATstill low only 8.92 million eurosbut he doubled compared to the first quarter of 2022, which was 4.17 million euros. Only in June of this year, second-hand store sales reached 1.875 million euros, an increase of 15% compared to May.

The Bulgarian outlet and used clothes chain Mania opened its first store in the center of Athens a few days ago, while another chain, Humana from Lithuania, started working in our country from the beginning of June this year.

The first Mania chain, with a sales area of ​​more than 1,000 sqm, is located on Evangelistrias Street (perpendicular to Ermou), with an investment exceeding 200,000 euros. It is expected that the Greek online store of the chain will be launched early next year.

Concerning Lithuanian Humanawith more than 270 stores in 13 countries, in Greece its purpose is the retail sale of used clothing and footwear, as well as used electrical equipment, as well as repair services, mending clothes, etc. The sole shareholder of the company is Humana Second Hand Fundraising projects.

https://rua.gr/news/bissecon/57322-evropeets-vybrasyvaet-12-kg-odezhdy-kazhdyj-god.html

According to the study, the second-hand market already occupies 3% to 5% of the entire industry of clothing, footwear and accessories, and can grow up to 40%.

In Europe, the used clothing market was valued at $18 billion in 2022 and is projected to reach $41 billion by 2032, growing 8.4% per year faster than before (6.4% avg 2017-2021 ).

Such is the appeal of the used market that even luxury brands like Gucci, Burberry and Stella McCartney are partnering with online platforms like The RealReal and Vestiaire Collective to sell their products, and some from Isabel Marant and Balenciaga to Selfridges and Net- a-Porter launched integrated resale platforms.

Fast fashion companiessuch as US Pretty Little Thing (PLT), Chinese giant Shein, Zara and H&M have also entered the resale market en masse in recent months. That is, clothes that were not purchased and remained from the previous season will no longer be disposed of, but sold in outlets (new clothes from stores that have closed or are out of fashion).

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