The Hellenic National Tourism Organization (GNTO/ΕΟΤ) has released a video for the 2023 tourism season campaign titled “Greece. A life-changing experience”.
The campaign aims to attract an international audience and boost demand for holidays in Greece during the current travel season, GNTO said on Thursday. However, the video appears to be aimed more at young low-budget travelers than at a broader audience of multiple age groups.
How does the life of a foreigner in Greece change? For example, the life of a young British tourist, as shown in the campaign, who comes to Greece to enjoy the sun and sea, but probably lives in a remote village in his homeland without the simple pleasures of life.
In the words of the producers: “What does a tomato washed in sea water taste like? What does it feel like to jump from the highest cliff? Why dance with strangers? Find out here or just… come to Greece this summer!”.
Although the film is well made, the content is rather old-fashioned folklore, possibly from the 1970s-early 1980s, with clichés such as large groups of people dancing to Sirtaki, free beaches that are now hard to find, and even dangerous jumping into sea from high cliffs. And no tomatoes washed in sea water…
GNTO video: “Greece. A life-changing experience”
The outline of the 2023 tourism campaign more or less echoes the 2022 GNTO campaign, in which Austrian citizen Otto lauded the benefits of visiting and living in Greece.
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