The updated corporate image of Εθνική Τράπεζα is evidence of success (video)

The new corporate identity of the National Bank of Greece reflects its success, leadership in the country’s financial sector, and desire for constant evolution.

The updated image is inspired by the bank’s long history, keeping the iconic building at the center and using the ellipse shape as a symbol of constant modernization, renewal and eternal evolution. The renewed identity is supported by a modern, people-centric campaign that opens up a dialogue with the public.

Message on the evolution of the National Bank “Bank Today” (“Τράπεζα Σήμερα”) handed over Chairman of the Board of Directors of the National Bank, Mr. Gikas Hardouvelis and General Director of the National Bank, Mr. Pavlos Mylonas, in the context of an event held with the participation of representatives of the state, the business community and the bank’s partners. Mr. Gikas Hardouvelis noted:

“The successful result of the sale of 22% of the shares of ΤΧΣ became a vote of confidence in our National Bank. The new image of the bank marks a new identity, a new era and at the same time highlights the great changes that have taken place in the bank in recent years. The National Bank is once again the bank that leads the development of the Greek financial system, supports all Greeks, regardless of gender and age, and is the first choice for its clients.”

Mr. Pavlos Mylonas, speaking about the main successes of the bank over the past 5 years, emphasized: “National Bank has long-term, trusting relationships with its clients. Through the transformation program, the bank:

1. freed from the problems of the past, and its capital adequacy ratios are among the highest in Europe;
2. improves the quality of customer service, becoming the bank of first choice;
3. offers the most advanced digital services in the industry, investing in its technological upgrade and entering into strategic partnerships with technology companies;
4. supports Greek businesses with specialized teams of consultants and innovative solutions;
5. gives priority to its responsibilities to society and the environment.

This is how we adequately renew our corporate image.”

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