Supermarkets will “freeze” price increases for dozens of basic goods

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An increasing number of suppliers have decided to extend the “price freeze” on essential goods, an action that ended on January 10, when Development Minister Kostas Skrekas announced 4 measures to limit inflation.

According to the publication “Enikonomia”, one of the largest and most famous dairy companies has currently refused the price increase that will be introduced. A 3% increase was planned for four feta products (young cheeses). But in the end this there will be no increase.

In addition, as the multinational company previously stated, it was going to increase prices on toothpastes and shower gels by up to 10%, for about 5-6 codes, will not do so. Also, a well-known chocolate production company, ready to increase 20 product codes by 3%, has revised its decision and will “freeze prices.” While the sweetener company canceled the price increase for 3-4 products up to 3%.

Price increases will be “frozen” in the industry that produces and sells soft drinks, as well as breweries. Basically, these are products that consumers are accustomed to buying either with a promotion (for example, 1+1, at least 1 unit of product for free) or with deep discounts.

The same applies to other product categories such as pasta, flour, detergents, shampoos and many others. Employees across industries are experiencing serious concerns as many executives say the hit to their sales would be significant if they stopped including significant amounts of their products in promotions for even three months. The goal is to prevent unreasonable price increases. According to trade experts, a “price freeze” is expected in the coming days by several more suppliers who previously told supermarkets about increasing the cost of goods.

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