Focus Bari: Greeks believe private label products are worth the money

Greek consumers’ opinions of private label products have improved over time. However, the majority claims that the products have satisfactory “value for money”.

In particular 83% of respondents Focus Bari’s survey, “Greeks and Private Labels,” conducted in September 2023 with a sample of 1,002 people, stated that such products are worth the money, compared to 64% in 2010.

Research shows that almost all Greek consumers purchased products under their own brand, Private Label at least once.

Compared to last decade there is a greater variety of products under private labels, with comparatively better quality and packaging design.

According to the study, over the past 23 years, the proportion of Greeks who have purchased private label products at least once has increased significantly and become ubiquitous.

96% of respondents said they purchased private label products at least once, up from 89% in 2010 and 74% in 2000.

The average number of different private label products they tried is increasing, reaching 17.9% in 2013, up from 15.7% in 2010 and 7% in 2000.

The proportion of Greeks who regularly buy private label products is growing, as it includes almost all consumers (93% in 2023, 77% in 2010 and 50% in 2000).

https://rua.gr/news/obschestvo/57913-v-supermarketakh-poyavyatsya-etiketki-s-nadpisyu-postoyannoe-snizhenie-tsen.html

Accordingly, the average number of different product categories that consumers regularly purchase under private label is increasing (an average of 10.9% of products in 2023).

During the last “13 years of crisis” The systematic selection of private brands across a large number of different product categories is maintained. For example, during nine months of the current year 2023:

• 62% of respondents bought office supplies,
• 24% canned food,
• 46% rice/pasta/flour,
• 38% frozen foods,
• 26% personal care products,
• 36% aluminum foil/cling film,
• 30% biscuits/toast/cereals,
• 23% washing powders,
• 28% soft drinks, juices,
• 24% vinegar/oil,
• 29% spices,
• 18% cleaning products,
• 17% dishwashing detergent,
• 8% beer,
• 14% coffee.

The most popular private label products include kitchen paper towel rolls, toilet paper, napkins, pasta, rice, aluminum foil and trash bags.

Compared to 2010, today’s consumers note that The range of private label products has become much more diverse than in the past – 74% of respondents compared to 58% in 2010.

In terms of quality/packaging design, private label products today represent an “upgrade” overall. Currently, 60% of respondents see an improvement in this regard, compared to 35% in 2010.

In general, the Greek public’s opinion of private labels has improved over time. According to the survey, a total of 69% of respondents believe that limited private label products are of the same quality as name brands. This percentage was only 50% in 2010 and 62% in 2000.

It is worth noting that despite the improved image of private label products, the majority of consumers (65%) say they are “very” or “very” likely to choose a name brand if the price is low.

Source link