Study: how often Greeks go to cafes

Almost all Greeks visit cafes and QSRs (Quick Service Restaurants) to take coffee to go or drink a drink on the spot.

This conclusion follows from a new study by Focus Bari about the habits of the Greeks in terms of coffee consumption. Sociologists have outlined “coffee habits” depending on gender and age of Greeks living in different regions of Greece. According to a survey of 1,002 respondents, 95% and 96% of Greeks visit cafes or QSRs respectively.

In particular, as it turned out, visiting a cafe is a habit that has already become a routine, since 28% visit establishments almost daily, and 39% – 1-3 times a week. Whereas QSR (Quick Service Restaurants) establishments are visited daily by 6% of respondents, and 28% 1-3 times a week.

According to the results of the answer to the question “how often do you visit a cafe to take a drink away or to drink it on the spot”, it turned out that men visit such establishments more often than women. Thus daily, 33% of men, compared with 23% of women, visit takeaway cafes.

The percentage of respondents who said they visit cafeterias 1 to 3 times a week differs between men and women. The share of men is 42% and women – 37%.

Depending on age: in the category of respondents aged 25-34, 36% visit a cafe almost every day, followed by the categories 18-24 and 35-44 years old, with 32%.

As for the regions of Greece, the daily habit of drinking coffee is more common in Thessaloniki (32%), compared to 27% in Attica and 28% in the rest of Greece.

QSR most popular among young people
QSR doesn’t seem to be as popular with older Greek consumers. To the question “when and how often do you visit QSR, buying food and drinks to take away or for consumption on the spot”, only 6% of men and women visit them almost every day, while 38% of men visit them 1 to 3 times a week and 39% women.

However, if we differentiate the survey by age, then among people aged 25-34 years, 13% use QSR, followed by the category 18-24 years old with 9% and the category 35-44 years old with 6%.

In the question “hsomething important for you when choosing a cafeteria that you visit regularly”, the three criteria were: quality, friendly staff and good value for money.

On the other hand, for QSR establishments, the main 3 criteria are quality ingredients, low prices and cleanliness.

Reasons why consumers refuse to visit their “favorite cafe”.
Deteriorating coffee quality, untidy/dirty environment and indifferent/rude staff are the main reasons for leaving your favorite cafe.

To the question “what will push / force you to leave your favorite QSR establishment”, the answers are as follows:

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