GREEKEND*: Hellenic Tourism Organization advertising campaign for city breaks

The National Tourism Organization of Greece (EOT) has launched a new advertising campaign promoting the country’s landmarks as a city getaway. By creating a new word “GREEKEND”, the authors of the campaign encourage people to “finish the week like a Greek”.

“Just a few hours away [полета?] from your home, why not make next weekend Greek*! Visit Athens and enjoy a city break full of everything Greece and the Greeks have to offer!”

A new advertising campaign from EOT promotes Athens and Thessaloniki as ideal destinations for weekend travelers, highlighting good weather conditions and convenient flight connections.

“Make your weekend a greekend*”

EOT showcases the offerings that tourists can enjoy in Greece’s big cities, including coffee culture, local cuisine, art galleries, shopping and entertainment venues.

“The Ministry of Tourism and EOT are launching the City Break campaign, inviting visitors to discover the famous and hidden corners of Greek cities,” said Tourism Minister Vassilis Kikilias.

“Hotels in our cities, especially in Athens and Thessaloniki, have been affected by the pandemic. This campaign is the first in a series of initiatives that we will be running, offering visitors to safely enjoy an authentic Greek weekend in our major cities,” he added.

The new campaign will initially run for two months in 10 countries, including France, Germany, the UK, Spain, Italy, Denmark, Sweden and Israel.

The creation and support of the campaign is sponsored by the Onassis Foundation with the participation of the Ministry of Tourism.

PS Having listened several times to advertisements in English, I always heard GREEK END, with an emphasis on the last syllable, which can be interpreted as “The End of Greece”. Am I the only one who thinks this is not a very good choice of words?

PPS And where does that asterisk



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