June 24, 2024

Athens News

News in English from Greece

Brands with the smell… of baguette


On Friday, French Postal Service issued 594,000 baguette-scented stamps to commemorate the famous French bread that President Emmanuel Macron once called “250 grams of magic and perfection.”

The stamps, priced at €1.96 each, feature a baguette with a ribbon in blue, red and white, the colors of the French flag. According to the Le Carre d'encre store in Paris where they are sold, the stamps have a “baking scent” because the ink used to print them contains microcapsules. When you scratch the stamp, the scent is released. baguette, which has been included in the UN World Heritage List by UNESCO since 2022.

The announcement of the stamp issue was made on Thursday, the day of the holiday. Saint Honore, patron saint of bakers and pastry chefs. “The baguette is the bread of our daily life, the symbol of our gastronomy, the jewel in the crown of our culture,” the French Post says on its website. “The fragrance is encapsulated. We buy them from another manufacturer,” Damian Laveau, printer at Philaposte, told France Bleu. “And the challenge for us is to apply this ink without breaking the capsules so that the client can smell the smell by scratching the stamp.”



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