Elon Musk, answering a journalist’s question about the intention of some advertisers to boycott “X,” said after a recent message: “Fuck them all to X@@.”
It all started when, while speaking at the New York Times’ DealBook conference, the tech mogul was asked by journalist Andrew Ross Sorkin about reactions to his November 15 post in which he expressed his agreement that some Jewish communities “promote hatred of whites”.
Following this statement, many advertisers on the platform decided to stop working with it, including Disney CEO Bob Iger.
Elon Musk’s comment on the decision of some companies – including Apple, Paramount, Airbnb and Uber – to withdraw their advertising was… typical of Musk.
“I hope they stop,” said owner X.
– Then Sorkin asked him: “Don’t you want them to advertise on the platform?”
“Let them not advertise,” Musk replied.
– What do you mean? – the journalist insisted.
“Some people are trying to blackmail me with advertising? Extort money from me? Let them go to X@@! Did I make myself clear? Hey, Bob, if you’re in the audience. That’s how I feel, don’t advertise.”
Despite his angry outburst about the exodus of advertisers, Musk admitted that his post that started this “wave” of backlash was one of the dumbest things he’s said on the platform.
“I put a loaded gun in the hand of those who hate me“, said the owner of “X”.
Two weeks ago, Musk supported a post by one of the X users, who said that “Jewish communities are inciting hatred towards white people.” In response to this, the billionaire said that he “told the truth.” He also mentioned the Anti-Defamation League, an American human rights organization that opposes anti-Semitism and other forms of intolerance against Jews, saying it “promotes racism against white people.” The White House condemned Musk for his “abhorrent promotion of anti-Semitism and racism,” adding that “such a position is unacceptable.”
Musk explained that his statement was misinterpreted because his agreement did not apply to Jewish communities in general, but to specific organizations that promote hatred. Musk also denied that his recent visit to Israel was part of “apology campaign” for your statements.
The owner of X warned that the advertiser boycott could potentially destroy the company if it continues:
– What will this boycott of advertisers lead to? To the point that they will kill the company (approx. – Twitter). And the whole world will know that these advertisers killed the company. And we will record everything in the minutest detail.
– But they can say that, like, it wasn’t us who killed the company…
– Yeah. Let them tell the world this.
– They will say: Elon, it was you who killed the company when you allowed all sorts of bad things to happen… And they began to feel uncomfortable on this platform.
– Let’s see how the world responds to this.
That is, Elon asked to convey this to the marketing directors of Apple, IBM, Disney, Lionsgate and other major brands:
– Friends, you gave me problems with advertising income, and I will give you problems with sales, reputation, market capitalization and everywhere else. You spend billions to please the average person. And now he will hate you.
This is war. He’ll probably lose it. But it will be interesting.
PS X users are reporting mass cancellations of Disney subscriptions after an interview with Elon Musk in which he sent the company and other advertisers leaving his social network due to allegedly anti-Semitic content.
It is worth noting that Disney has recently been experiencing financial difficulties due to several unsuccessful film projects, which, according to experts, are associated with active LGBT propaganda and excessive inclusiveness of characters.