Private label products have become a permanent value proposition for European consumers, with 70% purchasing them regularly, according to a new Amcor report.
The research was based on the consumer habits of more than 3,000 consumers in the UK, France, Germany, Italy, Poland and the Netherlands to understand how European consumers perceive, view and buy private label products.
The data showed that half of the respondents who actively buy it because of the low price will continue to do so based on satisfaction with the quality of the product.
The rising cost of living is one of the factors influencing purchasing decisions in favor of private labels among European consumers. The survey showed that 85% of respondents named price is the main reason for buying itand 48% named promotions another reason for choosing this product.
When making their decisions, shoppers also look at the quality of private label products, with better taste, local production and cleaner ingredients considered top factors.
Madalina Mitru, strategic marketing and value chain manager at Amcor, commented: “While research confirms that the price of private label products influences the purchasing decisions of grocery shoppers in the current economic climate, quality remains a critical factor influencing the consumer purchasing journey. . Taste, quality and provenance continue to be important to consumers when making purchasing decisions. In addition, more than half of European consumers (51%) said they see no difference in the quality of private label products compared to branded products, putting private label brands in a strong position for the future.”
Demand for this category is also influenced by sustainability performance, according to the study. 42% of European consumers believe that local production is an area where retailers have stepped up their efforts. In addition, a third of consumers (34%) said that they see progress in reducing food waste, reducing excess packaging and moving to more environmentally friendly packaging.
More than a quarter (28%) of respondents said that the more environmentally friendly packaging is, the more it influences their decision to buy private label products.
However, 35% of food shoppers believe more needs to be done to use less excessive packaging and more sustainable packaging (33%).
More Stories
The Greek Tax Administration sent out "letters" 20,000 taxpayers who "forgot" declare income
Tax returns 2024: which income is exempt or subject to special tax
Tax returns: platform open for legal entities