May 4, 2024

Athens News

News in English from Greece

Athens in the top 10 global conference tourism

Athens has been ranked 8th in the world conference tourism rankings for 2022, according to the International Congress and Conference Association (ICCA), up a total of eight places compared to 2019, announced in the context of the International Exhibition “Conference Tourism”. tourism” IMEX in Frankfurt.

Greek capital now one of the ten most attractive places in the world for events and meetingsaccording to a corresponding statement from the municipality of Athens.

Revealingly, in 2022, according to the International Conference Association (ICCA), Athens hosted 109 international conferences with 40,000 attendees, generating €87 million in revenue for the city.

“Athens ranked eighth in global conference tourism is a recognition of great effortundertaken in recent years by the municipality of the city to strengthen the direction in this demanding sector. Through the municipal company for the development and promotion of tourism Athens is dynamically represented in international markets, pretend to participate in conferences and win among other contestants, which significantly strengthens the local economy. The figures published by the International Conference Association show the magnitude of this distinction, which we can only be proud of,” said Athens Mayor Kostas Bakoyannis.

Conference tourism contributes to the development of the local economy as well as the sustainability of the destination, as conferences and meetings take place throughout the year.

According to the ICCA report, it is even estimated that each delegate spends 2,162 euros during their stay in the city, which is four times more than the average traveler (tourist) spends.

The municipality achieved a dynamic promotion for Athens at the landmark Conference Tourism IMEX 2023, held from 23 to 25 May in Frankfurt, during which its specialized staff held meetings with industry representatives. The Athenian delegation, with its official platform (kiosk) in the EOT pavilion, presented to the tourism professionals who visited the exhibition, advantages of the city as an ideal place for conferences, meetings and events. The team has held more than 50 business meetings with representatives of the conference market.



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