Wanted: 49 specialties to improve the competitiveness of Greek tourism

Существует 49 специальностей и профессий, которые считаются приоритетными для повышения качества и конкурентоспособности греческого туризма, и должны быть национальными приоритетами профессионального обучения, согласно исследованию «Οι ανάγκες επαγγελματικής κατάρτισης (reskilling/upskilling) του ανθρώπινου δυναμικού στον τουρισμό», подготовленному Deloitte от имени института Ассоциации Greek tourism enterprises ΙΝΣΕΤΕ.

Specialties identified as important are compared with 99 areas of critical knowledge and skills in order to form the appropriate educational content that tourism curricula should have.

Greece demonstrates a high level of employment in the tourism ecosystem, with a total workforce of over 1 million people. In addition, by 2030 it is expected further increase in employment in the accommodation and catering sectors, as well as more broadly highly skilled jobs in the tourism sector.

Biennium 2021-2022 became a transitional effort to recover the industry from the effects of the pandemic. As far as employment is concerned, at the peak of the 2022 season, a shortage of staff was revealed in 60,225 hotels. Besides in a large percentage of hotels there was a shortage both in the main specialties and positions, and in administrative.

With regard to the level of education of workers in this sector in Greece, only 24% of hotel workers are graduates of tourism schools, with the majority of them working in 4- and 5-star hotels.

The need for timely and effective adaptation of tourism education to modern trends is extremely relevant.

According to the study, Greece occupies one of the last places in the field of human resources skills (professionalism of the staff). In particular, tourism is significantly affected by current social and technological transformations. They are key challenges, shaping new business models as well as creating a need to develop new skills that will meet the ever-changing needs of the sector.

At the same time, the emergence of a pandemic has become a major concern as tourism recovery has required education and training in areas such as process automation, data analysis and security, and safety and hygiene conditions.

If we additionally take into account the high value of human resources as a strong competitive advantage and differentiation point of Greek tourism in a world that constantly requires personalized services, the need for a timely and effective adaptation of education and training to modern trends becomes urgent.

At the present stage, Greece has very important European financial resources, as indicated by ΙΝΣΕΤΕ, which need to invest effectively in vocational training activities. The total amount of funding from the European Social Fund, the Regional Operational Programs and the Recovery Fund for training programs in Greece is approximately 2.2-2.3 billion euros.

The effective development of these resources can lay the foundation for the continuous modernization of the tourism product, as well as for the future development of the tourism industry (services). It is enough that these resources are used strategically, purposefully and effectively. It is also clear that the tourism ecosystem deserves to invest a significant part of these resources, which is in line with the importance and contribution of tourism to the Greek economy.

49 specialties and professions considered important for improving the quality and competitiveness of Greek tourism:

1. travel agency specialist
2. guide,
3. travel consultant for emerging (promising) markets,
4. specialized travel consultant,
5. hotel business general manager
6. public relations manager.
7. hospitality manager,
8. hotel manager,
9. hotel reservation officer
10. transfer manager,
11. price policy manager
12. sales and marketing specialist,
13. maids
14. cleaners and helpers
15. technical support and service specialist,
16. IT manager,
17. gatekeeper,
18. f&b manager,
19. accountant,
20. class waiters A’, B’, C’,
21. cook,
22. helpers in the kitchen
23. sommelier
24. pastry chef,
25. plumber,
26. barista,
27. bartender,
28. yachtsman,
29. cruise ship employee
30. cultural/religious guide,
31. museum promotion/advertising specialist,
32. specialist in religious tourism and pilgrimage,
33. tour operator,
34. city ​​guide,
35. event manager,
36. animator (for outdoor activities),
37. wine tasting specialist
38. Spa/Marine Therapy Specialist,
39. wellness center manager
40. sports/health coach
41. chiropractor,
42. digital marketing manager
43. tourism business development manager,
44. Stable Destination Management Specialist,
45. sign language interpreter,
46. tourism manager for people with disabilities,
47. specialist in the sale / rental of luxury real estate,
48. social media promotion specialist
49. a traveler describing an experience, a travel photographer.

Information in Greek (which specialists are in demand):

Οι 49 ειδικότητες και τα επαγγέλματα που εκτιμάται ότι είναι σημαντικές για την ενίσχυση της ποιότητας και της ανταγωνιστικότητας του ελληνικού τουρισμού είναι οι ακόλουθες: Επαγγελματίας ταξιδιωτικού γραφείου, Ξεναγός εκδρομής, Εξειδικευμένος ταξιδιωτικός σύμβουλος για αναδυόμενες αγορές, Εξειδικευμένος σύμβουλος ταξιδιών, Γενικός Διευθυντής Επιχειρήσεων Φιλοξενίας, Υπεύθυνος Δημοσίων Σχέσεων σε επιχειρήσεις φιλοξενίας, Υπάλληλος υποδοχής Ξενοδοχείου, Υπάλληλος ξενοδοχειακών κρατήσεων, Υπεύθυνος Δημιουργίας Εμπειριών, Υπεύθυνος Τιμολογιακής Πολιτικής, Ειδικός πωλήσεων & marketing, Καμαριέρα , Καθαριστές & βοηθοί, Τεχνική Υποστήριξη & Συντήρηση, Υπεύθυνος Τμήματος Πληροφορικής, Μπάτλερ, Προϊστάμενος τμήματος F&B, Μετρ, Σερβιτόρος, Μάγειρας κατηγορίας Α’,Β’,Γ’, Βοηθοί κουζίνας, Οινοχόος, Ζαχαροπλάστης, Λαντζιέρης, Μπαρίστα, Μπαρτεντερ, Υπάλληλος σκαφών αναψυχής, Υπάλληλος κρουαζιερόπλοιου, Ξεναγός Πολιτιστικών/ Θρησκευτικών Χώρων, Ειδικός προώθησης / διαφήμισης μουσείων, Ειδικός Θρησκευτικού Τουρισμού και Προσκυνηματικών Περιηγήσεων, Ξεναγός πόλης, Υπεύθυνος διοργάνωσης εκδηλώσεων, Υπεύθυνος υπαίθριων δραστηριοτήτων/ εμπειριών αγροτουρισμού, Ειδικός γευσιγνωσίας οίνου, Ειδικός Λουτροθεραπείας / Θαλασσοθεραπείας, Υπεύθυνος λειτουργίας Κέντρου Υγείας Ευεξίας, Υπεύθυνος για τις αθλητικές δραστηριότητες / δραστηριότητες ευεξίας, Χειροπράκτης, Υπεύθυνος για το ψηφιακό μάρκετινγκ, Υπεύθυνος βιώσιμης λειτουργίας τουριστικών επιχειρήσεων, Επαγγελματίας βιώσιμης διαχείρισης προορισμών, Διερμηνέας νοηματικής γλώσσας, Υπεύθυνος Προσβάσιμου Τουρισμού, Ειδικός πώλησης/ενοικίασης πολυτελών ακινήτων, Επαγγελματίας με μεγάλη επιρροή και ακόλουθους στα μέσα κοινωνικής δικτύωσης, Ταξιδιωτικός συντάκτης, Ταξιδιωτικός φωτογράφος, Υπεύθυνος ψυχαγωγικών δραστηριοτήτων.

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