Initiative of the Municipality of Thessaloniki and the City's Tourism Organization to support the trade market

The two agencies created a video to promote the market, which will be played on all available municipal and OTTH media, as well as on Balkan markets through paid digital campaigns.

The video highlights Thessaloniki's advantages as a city break destination, showing off the market's commercial shops during the summer sales, restaurants with authentic gastronomy recognised by UNESCO and its vibrant nightlife.

The video, which is already available in English, will be translated into four Balkan languages ​​(Serbian, Bulgarian, Albanian, Romanian) and will be held from the beginning of next week. targeted advertising based on native language in the respective countriesas well as in Pieria and Chalkidiki.

The aim of the campaign is to benefit the commercial and business world from the tourist traffic from the Balkan countries both in Thessaloniki and in the nearby tourist destinations.

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