June 30, 2024

Athens News

News in English from Greece

Wolt will increase sales in 2024


More than 13,000 businesses were able to increase their turnover and the number of orders thanks to cooperation with the Wolt platform during 2023.

It is characteristic that the number of cooperating enterprises began with several hundred in 2019. At the same time, the average annual increase in business turnover through the platform for four years exceeded 100%and the increase in applicants orders was appropriate, which confirms the growth opportunities that Wolt provides to its partner business.

Wolt has experienced significant growth since its launch in 2019, expanding its operations to more and more Greek cities, the number of which has now reached more than 40. At the same time growing number of businesses joining the platform, continues to expand user choice in restaurants and retail. At the same time, Wolt is turning year after year into a platform for satisfying all consumer needs, becoming today a “shopping center”.

Wolt is constantly improving and enriching its services and tools to better serve, promote and support affiliate businesses. Thus, he begins to launch two new tools: Hybrid Delivery and Wolt Ads.

As part of the expansion and renewal of the services offered, Wolt is launching hybrid delivery as an additional option, along with pickup, which is already available on the platform for partner catering establishments. This new tool allows companies to choose between using Wolt's network of distribution partners or the distributors' own staff to fulfill orders placed through the platform. This ensures that businesses have greater flexibility and control over how they fulfill delivery orders so they can make the best choices based on what makes the most sense operationally and financially.

At the same time, Wolt continues to launch the Wolt Ads tool – both for partner businesses (Wolt Ads for Merchants) and for brands (Wolt Ads for Brands). This gives consumers the opportunity to discover new shopping destinations and offers.

Today, Wolt has more than 36 million registered users on its platform in 28 markets around the world and in more than 500 cities. Its goal is to continue to increase the number of users it serves, partner companies, and cities in which it operates, while improving the services and tools available to better promote and support businesses that choose to join the platform.



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