Europeans vote for a holiday in Greece: how much they are willing to spend

According to a study by the SETE Institute (INSETE), 62.6% of French people intend to travel abroad in the next 12 months, while in Germany (69.1%), UK (73.2%) and US (75.1% ) this figure is much higher.

Higher rates are in the UK (77.1%) and Spain (74.3%).
This means that in the next 12 months, every fourth German and Spaniard does not intend to travel abroad for at least one overnight stay. In the UK, 1.4 million people do not intend to take more than one trip within three months. From the UK, one in five have no plans to travel abroad, and this pattern is even more pronounced in France, where one in three French people have no plans to travel abroad in the next 12 months.

Of those who plan to travel abroad in the next 12 months with an overnight stay, one in three will do so:

• 1 – 2 trips 52.9% of Germans, 28.2% of French, 54.5% of UK residents will make 1 – 2 trips. 54% UK, 28% French, 28% French and 54% French, 54% French and 54% UK, 54% French and 54% UK, and and 59.2% of Spaniards.
• 3-4 trips will be made by 14.8% of Germans, 9.4% of French, 17.2% of UK residents, 59.4% of French and 59.2% of UK residents. 9.2% of UK residents and
  and 11.6% of Spaniards.

Planning a holiday abroad, seems to be starting early: about 70% of Germans, Britons and Spaniards and about 60% of the French have already started planning trips for the next 12 months. Specifically, 23.7% of Germans, 22.6% of French, 30.7% of Britons and 22.6% of UK residents plan to travel in the next few months. 30% of Germans, 30% of French, 30% of Britons and 22% of Spaniards have already arranged transport for some or all of their trips in the next 12 months.

As for housing, then 35.8% of Germans, 28.4% of French, 37.3% of British residents plan to stay in the UK for the next two months. 37.7% of French, 37.7% of Britons and 28.7% of Spaniards have arranged accommodation for some or all of their trips in the next 12 months.

As for the reasons why those who began to organize their holidays abroad in the next 12 months, they are numerous and characterized by different preferences. In first place are pleasure and relaxation, which are preferred by 56% of Germans, 55.2% of French, 70.8% of UK residents, 55.2% of Germans, 55.2% of French and 70.8% of UK residents. 70.8% French, 70.8% British and 57.8% Spanish. This is followed by experiencing a new place or culture for 50.8% of Germans, 55.7% of French, 49.5% of UK residents and 70.5% of UK residents. 49.9% French, 49.9% British and 54.9% Spanish.

Regarding the type of holiday abroad in the next 12 months or the type of holiday in general preferred by the markets studied, trips to the beach/coast, city breaks, trips to nature, visits to attractions, family and friends, and walks or hikes are highlighted. In particular, beach/coastal holidays are preferred by 50.5% of Germans, 30.7% of French, 40.2% of UK residents, 30.7% of French and 40.2% of UK residents. Great Britain and 23.7% of Spaniards. Holidays in the city are preferred by 41% of Germans, 30.7% of the French, 37.8% of the British, 23.7% of the Spaniards. Great Britain and 28.8% Spanish.

Regarding the company with which a person prefers to travel in the next 12 months or more broadly, the top choices are traveling with a partner and traveling with family. 53.8% of Germans, 51.7% of French and 54.6% of UK residents prefer to travel with a partner, 51.7% of French and 54.6% of UK residents prefer to travel with a partner. 59.3% Spanish and 59.3% UK and 59.3% Spanish. This is followed by traveling with children or other family members for 33.1% of Germans, 44.7% of French, 37% of UK residents and 59% of UK residents. 39.8% Spanish, 37.8% French, 37.8% UK and 39.8% Spanish.

Regarding the duration of the trip in the next 12 months, then preference is given mainly to long or medium-sized trips. 57.6% of Germans, 41.7% of French, 43.4% of UK residents, 41.7% of French and 43.4% of UK residents prefer a trip of more than 7 days. 43% French, 43% UK and 27% Spanish. Next comes a 5-7 day trip, preferred by 45.9% of Germans, 46.3% of French, 57.1% of UK residents and 27.1% of Spaniards. 57.4% French, 57.4% British and 54.4% Spanish.

Regarding countries, which representatives of the studied markets are going to visit in the next 12 months, then Greece ranks 5th behind Germany, France and the UK. It is ranked 7th for the Spanish market and 7th for the Spanish market. However, it is worth noting that the difference between Greece and the countries ahead of it by one or two positions is about 1 percentage point. or less, and these countries are either much larger (eg France or the UK) or much more easily accessible even by road (eg Austria from Germany).

Regarding the duration of the trip from the place of residence to the place of rest, then preference is given to trips over short distances, not exceeding 3 hours. The fact that Greece is not a short trip destination in many cases is a comparative disadvantage. Short distance trips of less than 3 hours are chosen by 79.6% of Germans, 75.7% of French, 75.8% of UK residents, 75.8% of UK residents and 75.6% of UK residents. 75.2% French, 75.2% British and 78.2% Spanish.

Followed by average trip 3 to 6 hours, preferred by 41% of Germans, 31.9% of French, 44.7% of UK residents, 44.7% of UK residents and 44.7% of UK citizens. 44.9% French, 44.9% British and 36.9% Spanish.

The most popular meansThe way they plan to get to their holiday destination in the next 12 months is by plane, followed by car and train. Therefore, especially for the German and French markets, neighboring countries are the most preferred holiday destinations.

Regarding the amount spent on vacation in the next 12 months, then in all the markets studied, the dominant answer is that they are willing to spend the same amount as they usually spend, and in second place are those who are willing to spend more than they usually spend. 50.3% of Germans, 47.2% of French, 50.8% of UK residents, 47.2% of French and 50.8% of UK residents intend to spend the same amount as they usually spend. 44.1% British and 44.1% Spanish. 30.8% of Germans, 29.4% of French, 28.5% of UK residents, 29.4% of French people, 28.5% of UK residents and 29.4% of UK residents spend more than they usually spend. 36% Spaniards.

In all four countries, the share of those who intend to spend more exceeds the share of those who intend to spend less by about 10-20 percentage points.

As for where the markets being studied intend to stay during their holiday abroad in the next 12 months, the most popular answer is hotel/motel: Germany (69%), France (59.4%), UK (59.4%), France (59.4%), Netherlands (69%), France (59.4%) and Great Britain (59.4%). UK (71.5%), Spain (75.2%), followed by holiday home rental, Germany (24%), France (25%), UK (24%), France (25%), Spain (75 .2%) and Spain (75.2%). UK (19.5%), Spain (24.2%) and staying/visiting friends or relatives, Germany (12.8%), France (22%), UK (22%), UK (19.5% ), Spain (24.2%) and Spain (24.2%). UK (18.1%), Spain (12.6%), Spain (12.6%).

Concerning the amount they are willing to spend on living expenses per night per person (including taxes), the most common answers are 56 – 85 euros and 86 – 115 euros for Germany (20.7% and 22.4% respectively) and France (24.5% and 22.6% respectively ). In the UK this figure is 15% (24%, 24% and 24% respectively) and in the UK it is at the same level. In the UK, the most popular answers are 51 – 75 pounds sterling (17.9%) and 76 – 100 pounds sterling (22.1%), and in Spain – 46 – 65 euros (21%) and 66 – 85 euros (21. 3%).

In all four markets studied, Preference for Booking as an accommodation booking app or site appears to prevail, ranging from 36.5% in the UK to 36.5% in the UK. UK to 62% in Spain. Airbnb, Expedia, Trivago also have high positions, depending on the market.

Regarding the amount they are willing to spend on a short domestic or international flight of less than 3 hours, including all taxes, the most popular answers are 110 – 159 euros and 160 – 209 euros for Germany (19.4% and 21.4% respectively).

In France the most popular answers are 60 – 109 euros and 110 – 159 euros (20.8% and 24.5% respectively). In the UK, rates range from 60 to 109% and rates range from 20 to 159%. In the UK the most popular answers are £100-149 (21.5%) and £150-199 (19.8%), while in Spain the most popular answers are €40-79 (30.5%) and 80-119 euros (27.1%).

Regarding the amount which they are willing to spend on a medium-haul international flight lasting 3-6 hours, including all taxes, the most popular answers are 375-434 euros and 435-494 euros for Germany (17.8% and 17.1% respectively).

In France the most popular answers – below 314 euros and below 315 – 374 euros (19.7% and 20.2%, respectively). In the UK the rate is between 3.3 and 3.3 euros and the rate is between 3.3 and 3.4 euros. In the UK, the most popular answers are £299 or less (19.1%) and £300 – £349 (18.3%), while in Spain the most popular answers are €264 or less (32.6%) and €265 – €314 (27.4%).

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