Greece promotion via Netflix is ​​being considered by the Ministry of Tourism and EOT

Noticeable activity is recorded on the front of Greece’s promotion in the global tourism market.

Tourism Minister Olga Kefalogianni, along with EOT Secretary General Dimitris Fragakis, today met with Netflix Director Alex Long and his team on issues related to a possible future cooperation through a platform to promote Greece on a global level.

As a reminder, a recent EOT report highlighted that the organization has run seven tourism campaigns and advertising programs worth 34 million euros in more than 350 media outlets around the world. An additional 11 million euros were invested in 12-month co-promotion programs with 10 airlines, 2 million euros in targeted campaigns to promote winter tourism and urban recreation and, accordingly, 2 million euros in special advertising for the Aegean islands affected by the migration crisis.

A significant portion of the EOT budget was dedicated to symbolic collaboration with, among others, Michelin, Mastercard, Akropolis Rally, Taste of Athens, The Economist, Delphi Economic Forum, Greek House Davos conferences to promote the Greece brand, sports tourism, Greek gastronomy, etc.

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