What does the “digital X-ray” of the Greeks show?

The level of penetration of the Internet into the “souls of the Greeks” at the beginning of 2022 was 82.2% of the total population. Between 2021 and 2022, the number of Internet users increased by 285,000.

DataReportal (Digital 2022: Greece) reveals the true state of affairs about Internet users and social networks in our country as a whole. “Digital X-ray” of Greece, Internet use in 2022.

The level of Internet coverage of Greece at the beginning of 2022 was 8.5 million citizens. Kepios analysis shows that the number of internet users in Greece increased by 3.5% between 2021 and 2022.

According to DataReportal, user data shows that 1.84 million people in Greece were not using the internet at the start of 2022, meaning that 17.8% of the population was not using the internet at the beginning of the year.

Internet connection speed in Greece in 2022

Data released by Ookla shows that internet users in Greece can expect the following internet connection speeds in early 2022:

• Average mobile internet speed over mobile networks: 52.59 Mbps.
• Average fixed internet connection speed: 31.85 Mbps.

Ookla data shows that the average mobile internet connection speed increased in Greece by 24.93 Mbps (+90.1%) in the twelve months to the start of 2022. Meanwhile, Ookla data shows that over the same period fixed internet connection speed in Greece increased by 9.85 Mbps (+44.8%).

Greek social media statistics in 2022

In January 2022, there were 7.40 million social media users in Greece (71.5% of the total population), but it is important to note that social media users may not represent individuals. Kepios analysis shows that The number of social media users in Greece has not changed in the period from 2021 to 2022.

Facebook users in Greece in 2022

Data published on Meta advertising resources shows that at the beginning of 2022 Facebook had 5.15 million users in Greece. However, at the end of 2021 Meta has made significant changes to how advertising resources report audience access data to it (in the basic data of those registered on Facebook). Therefore, the data presented in a DataReportal cannot be directly compared to data published in its previous reports.

The company’s revised data means that Facebook’s ad reach in Greece was equivalent to 49.8% of the total population at the start of 2022. However Facebook restricts the use of its platform to people under the age of 13 and younger, so it’s also worth highlighting that 55.9% of the “eligible” audience in Greece use Facebook in 2022:

• Facebook ad reach in Greece was equivalent to 60.6% of the local internet user base (regardless of age) in January 2022.
• As of early 2022, 48.1% of Facebook’s advertising audience in Greece was female, while 51.9% was male.

YouTube users in Greece in 2022

• Google’s ad inventory updates show that YouTube had 7.40 million users in Greece as of early 2022. This number means that YouTube’s advertising reach in 2022 was equivalent to 71.5% of the total Greek population at the beginning of the year.
• In January 2022, YouTube ads reached 87.1% of the total internet user base in Greece (regardless of age). At the time, 49.4% of YouTube’s advertising audience in Greece was female, while 50.6% was male.

Instagram users in Greece in 2022

Figures published on Meta Promotional Tools show that Instagram had 4.35 million users in Greece at the start of 2022. It means that Instagram ad reach in Greece was equivalent to 42.1% of the total population at the beginning of the year. However, Instagram restricts the use of its platform to people aged 13 and under, so be aware that 47.3% of the “eligible” audience in Greece use Instagram in 2022.

It is also worth noting that Instagram ad reach in Greece at the beginning of 2022 was 51.2% of the local Internet user base (regardless of age). At the beginning of 2022, 51.2% of the Instagram advertising audience in Greece were women, and 48.8% were men.

TikTok users in Greece in 2022

Figures published by ByteDance advertising resources show that TikTok had 2.35 million users aged 18 and over in Greece as of early 2022. It is noted that ByteDance allows marketers to target TikTok ads to users 13 and older through their advertising tools, however, as the data shows, users aged 18 and over are counted.

ByteDance data shows that in early 2022, TikTok ads reached 27.1% of all adults aged 18 and over in Greece. Meanwhile, TikTok’s ad reach in Greece was equivalent to 27.7% of the local internet user base at the start of the year, regardless of age. At the start of 2022, 52.9% of TikTok’s advertising audience in Greece was female, while 47.1% was male.

DataReportal also provides data on the population of Greece, on the basis of which the above measurements were made.:

The total population of Greece in January 2022 was 10.34 million. The data shows that the population of Greece decreased by 53,000 (0.5%) between 2021 and 2022. 50.9% of the Greek population are women and 49.1% of the population are men. At the start of 2022, 80.3% of the Greek population lived in urban centers and 19.7% in rural areas.

Greece population by age

The median age of the Greek population is 46.4 years. The population of Greece by age group is distributed as follows:

• 3.8% of the Greek population is between the ages of 0 and 4.
• 7.2% of the Greek population is between the ages of 5 and 12.
• 5.3% of the Greek population is made up of people between the ages of 13 and 17.
• 7.1% of the Greek population is between the ages of 18 and 24.
• 10.4% of the Greek population is between the ages of 25 and 34.
• 14.1% of the Greek population is between the ages of 35 and 44.
• 15.3% of the Greek population is between the ages of 45 and 54.
• 13.7% of the Greek population is between the ages of 55 and 64.
• 23% of the Greek population is aged 65 or over.

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