Winter sales begin on Monday: which Sundays will stores be open

With turnover expectations above 6 billion euros on Monday January 12will start in Greece winter saleswhich will last until February 28.

Despite the noticeable household financial fatigue after the festive period, representatives of the trade sector demonstrate cautious optimismhoping that the current sales campaign will be slightly more successful than last year and will help partially mitigate winter inflationary pressure.

Such an assessment in a comment to the agency APE-ΜΠΕ the president gave Chamber of Commerce and Industry of Piraeus Vassilis Korkidis, noting that annual retail sales are showing signs of stabilization with expected growth of about 5%.

According to him, with a similar positive attitude, traders expect to begin and 2026relying specifically on traditional winter sales.

About 6 out of 10 consumers make purchases during sales periods. Of these 3 out of 10 spend money on clothes and shoes, 2 out of 10 – for technology goods, and 1 out of 10 – for household goods.

At the same time sustainable high costdespite rising wages, continues to put pressure on demand. Prices are formed under the influence of high production costs, imports covering up to 80% basic consumer goods, as well as company pricing strategies.

“The point of seasonal sales is significant price reductionoften up to 50%so that businesses can sell off inventory and consumers can relieve some of the burden on the family budget,” – emphasizes Korkidis.

Research shows that 9 out of 10 consumers feel the impact of inflation: half are looking for cheaper goods, 4 out of 10 cut costs and 3 out of 10 They buy mainly during discount periods. Simultaneously 6 out of 10 buyers are already actively using online channels.

Under these conditions, the turnover goal is over 6 billion euros in the first two months of the year is considered ambitious but achievable.

Vice President Trade Union of Athens Makis Savvidis notes that the market is entering the sell-off with cautious optimism due to limited purchasing power population. He emphasizes that the assortment is sufficient, and discounts in the clothing and footwear segment can exceed expectations.

At the same time, the market, according to him, is developing in two speeds: small and medium-sized businesses are losing momentum, while large and transnational chains are strengthening their positions. The reasons remain a funding gap and rising costs, from energy to commercial rent.

Special attention is paid strict control for compliance with the law. Discounts available for fictitious or misleading severe finesand checks will be intensified during this period.

Buyers are advised to carefully check old and new prices and make informed purchases.

Winter sales will last until February 28. Stores will be able optional open on the first two Sundays – January 18 and 25with recommended work schedule 11:00–18:00.

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