Black Friday 2025: Greeks are motivated to spend, but doubtful about discounts

Greeks are preparing for large-scale sales within Black Friday And Cyber ​​Mondaywhich will take place in 2025 November 28 And December 1 respectively.

According to the survey EY Future Consumer Index Ελλάδα 2025interest in shopping has reached a record level – 63% of respondents declared their intention to participate in the actions, whereas a year ago there were 50% of them.

The most active consumers were Greeks aged from 30 to 39 years old (76%), especially if the family has minor children – in this case, interest in sales reaches 77%.

Of greatest interest are technology and electronics – 68% of respondents plan to buy them (among men – 77%). Women are more often chosen clothes and accessories (68%), and household goods (26%) and cosmetics (32%). Even food appears in the plans of 11% of respondents.

However, against the backdrop of enthusiasm there is also skepticism: 45% believe that discounts do not reflect real price declines. This is also confirmed by the fact that 81% of consumers We deliberately postponed purchases to wait for Black Friday – but we are not sure that the offers will be profitable.

As noted EY Greece Partner Thanos Mavros“high interest in shares is a positive signal for the market, however transparency from companies is critical to consumer confidence.”

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