“Gorky” coffee: rise to 31% in coffee houses and on a shelf

Coffee prices Grow: in Greece Freddo cappuccino +31%, espresso capsules +29%. VAT (Φπα) And the raw materials are pressed on the check.

Greeks favorite drink is getting more expensive: market ratings give a fork +10-30%. Daily habit turned into a small luxury: growth world prices on varieties Arabica And Robustaother chain costs and high VAT (φπα) Pushing the check up.

Specifics of prices

• Freddo Kapuchino: from 4.20 € to 5.50 € – +31% for a year.
• Espresso capsules (shelf): from 5.10 € to 6.60 € – +29%.
• “Coffee for the end”: Not a “cheap alternative” is no longer, especially for young and workers with a daily purchase.

Why is it more expensive: raw materials, taxes, demand

Raw materials and exchanges. Only in August are quotes Arabica added around +35.86% On the New York Exchange, Robusta – +49.72% on the European platform. Against the background climatic shocks, weak yields In key regions, Forest deforestation restrictions, trade duties and growing demand from China – The very predictable “explosion” of prices.

VAT (φπα) and transfer of costs. High φπα in Greece enhances pushing Global shocks in the final check.

The role of a special cides: “Special consumer tax”

Εφκ Adds order to coffee 10-15%bringing the budget about 150 million € per year (total ~ 1.2 billion € Since 2017). According to the industry, Cancel εφκ I would reduce Line prices at least 10%. Greek coffee union appealed to the government with a request to cancel or sharply reduce εφκ; Contacts with parliamentary parties are coming.

What did Denmark do

Denmark Recently announced lifting taxes for coffee and chocolateto reduce the pressure of prices for households (in the country of coffee, it has risen in price by ~ 35.5%). Direct signal: In conditions of raw materials, the tax “superstructure” is reviewed.

How retail reacts and catering reacts

Networks shift the costs of prices, small cafes often absorb part of the shocknarrowing the margin and risking vitality. Hence the selective increase, “cutting” of portions, the transition to cheaper blends.

How consumers react

Constant price increase changes behavior: less often they go to the coffee shop, switch to Budget species coffee or go to “home” consumption. Sales Coffee for the house Supermarkets grow: market data indicate a jump up to ~ 60% of revenue And ~ 38% in volume (depending on the category).

Remarka (from himself)

• Without targeted tax correction (Revision εφκ, target φπα) and renewal programs of coffee farms/logistics we will get a “new norm” of expensive cup.
• Home coffee It will continue to eat a share of the “coffee for removal”, crushing the revenue of small coffee houses. Those who can keep quality and make Value menu win.

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