June 10, 2023

Athens News

News in English from Greece

The network of well-known souvlaki restaurants in Thessaloniki closed after 24 years of operation: "I’m ashamed to sell souvlaki for 5 euros"

It is sad that the padlock has been put on the doors of the famous Thessaloniki souvlaki chain, located in Polini, after 24 years of operation, as the owner can no longer keep up with the running costs.

“Costs are now out of control. The rise in price of our raw materials is at least 120%, and energy – 5 times,” says the well-known souvlaki “Matzaris” located in Polini.

Owner’s message:

“Friends, as of today, our store is closed. Unfortunately, there is no point in running it anymore. The cost of operation is out of control. Our smallest increase for raw materials is 120%, for energy – 5 times. As an example, I I will give some magnification values ​​so that you can understand:

  1. Pita rose from 0.05 cents to 0.18.
  2. Bread rose from 0.15 to 0.38.
  3. Potatoes rose from 0.65 to 1.35, fresh and frozen from 0.95 to 2.0.
  4. Coal went up from 0.65 to 1.40,
  5. Briget from 0.90 rose to 1.90.
  6. Pork has risen in price from 2.80 -3.3 to 5.5-6.3 euros.
  7. A whole chicken went from 1.35 per kilogram to 2.90.
  8. The chicken I use for Kalamaki is 2.5 to 4.5.
  9. Salads have risen in price by 60%.
  10. Oil for frying from 0.75 per liter currently costs 1.5 euros, and before it reached a price of up to 3.5 euros.

Consider also the insane rise in electricity and gas prices. All increases, except for oil, which has risen in price for 1.5 years and electricity for 1 year, for the most part have fallen slightly since Christmas. All of the above are the raw materials and materials needed by the store for daily work.

A few months ago, the cost of preparing 1 souvlaki, depending on the meat, ranged from 0.90 to 1.3 euros, and I sold it at a price of 2.40 to 3.8. Now the cost price has increased from 1.80 to 2.3, so I will have to sell a simple souvlaki at a price of 4.5 to 5.4 to stay in profit.

Because I can’t put that price in the store, because I’m embarrassed in front of a customer to ask him for 5 euros for souvlaki, and because I can’t sell the product the way I should to make the business viable, I have decided to close the store and leave after 24 years of work in the restaurant business and 5 souvlach behind. In total, more than 60 people worked in all these stores.

Thank you from the bottom of my heart for all your support over the years. I wish everyone strength in the future, because difficult times have not yet come. Don’t sell your soul to the system, our soul is what they want and that’s why all this is happening, protect it at all costs. Nothing belongs to us here, only our soul.”

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