Products by weight began to buy more consumers

The people of Greece are struggling to find a solution to make ends meet and manage to get everything they need within their monthly budget. The frenzied pace of price increases is not only causing fear among the vulnerable, but also among a significant portion of middle-income households.

The growth of the sectoral food price index did not weaken in October, according to ΕΛΣΤΑΤ. Buying less, switching to cheaper private labels (PL), and an interest in wholesaling groceries (by weight) are just “some of the solutions” for households stymied by inflation. Tricks are good, but, however, they sometimes do not save, since almost all prices are significantly higher compared to last year.

Bulk products

This category of products (bulk fruits, vegetables, cheeses, fish, meat, sausages, sausages) accounted for 23.7% of supermarket sales in the 9 months of this year (January-September 2022), i.e. 1.481 billion euros. Thus, an increase of 83 million euros was recorded compared to the same period in 2021.

Bulk products contributed to a 31% increase in supermarket sales, reaching 268 million euros in the 9 months from January to September 2022. In particular, according to IRI, total food retail sales amounted to 6.270 billion euros from 6.002 billion euros in the corresponding period of 2021.

The largest growth was recorded in the sale of poultry meat by weight (+16.5%) and other products, namely bakery products, pastries, sweets, olives, etc. (+15.6%), meat (pork and veal) by + 10.1%, dairy products (+9.9%), salads (+2.5%), fruits and vegetables (+0.8%). The only exceptions are the sale of fish (- 8.7%), and cold cuts (- 4.8%).

It should be noted that the bulk products category accounted for 23.4% of supermarket sales in 2021.


Noteworthy is the fact that the most important category in commercial products is dairy/cheese products with a share of 27.9%, followed by fruits and vegetables, which account for 26.3% of the category’s turnover, and meat closes the top three (18, 3 %).

The share of chicken for 9 months of 2022 is 7.3%, about the same as the “other” category (7.2%). Sausages occupy 7%, and fish 5.3%. Salads – 0.7% – the lowest requested category of “bulk” products.

Double-digit growth in PL (Private Label), private labels

At the same time, the demand for goods with this label (PL) from January to September 2022 was 12.8%, while their share is now 15.9% (excluding Lidl sales), compared to 14.8% in 2021.


According to IRI, for the nine months from January to September 2022, sales (in value terms) account for 24.1% of total turnover.

What consumers cut

Dairy and frozen foods are the food categories that consumers have turned away the most, with the largest decline in sales seen in the food group, at 4.6% and 4.9%, respectively. Wherein drop in sales detergents (in assortment) even more (-6.3%).

Sales growth was recorded in only three of the 11 main product categories, namely packaged food (1.7%), snacks (1.4%) and soft drinks (0.5%).

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