Expensive: 7 out of 10 consumers shop less

Seven in 10 Greek consumers cut back “much” and “enough” on their supermarket purchases and eight in 10 on clothing and footwear purchases in the first quarter of the year. This conclusion is based on a study conducted by Netrino.

According to Stefanos Komninos, the company’s market analyst, “This is the first time we’ve seen such a massive de-escalation in supermarkets. There has been a huge downturn in the consumer markets for essentials, food and household items. At the same time, when it comes to clothing / footwear markets, the situation is completely dramatic, he said. “In other words, consumers only buy what they need.”

Regarding shopping in supermarkets, according to a Netrino study, 47.5% of those surveyed said that they had reduced them “a lot” and “enough”, 25% had reduced them “a little” and 27% “not much/nothing has changed at all”. A greater drop in consumer interest in the market is observed in Larisa (54%) and Patras (51%), notes in.gr.

Consumer Profile

Judging by the profile of the respondents, even more “a lot and enough” reduced their purchases in supermarkets in the first quarter of the year, mainly women (50%) and people over 45 years old (51%). By marital status they are divorced (50%) or widowed (69%) and have children (48%). They also have lower education (65%) and are mostly unemployed (66%) or housewives (55%).

The Netrino study shows that 43% of households have enough family income for essential purchases, 30% have only what they need, and even then with difficulty, and 12% said it was impossible to buy even what they needed. On the other hand, only 15% of households declared enough income to save.

The purchase of clothes/shoes has fallen sharply

In the apparel/shoes market, eight out of ten (81%) reduced their purchases “a lot and enough” in the first quarter of the year, according to the study. “A little” – 10% of respondents, and “not at all” answered only 9% of respondents. A very large drop in the sales market is observed in Larissa (92%) and Patras (88%). Athens and Thessaloniki – from 80% to 84%, while the smallest decrease (66%) was recorded in Heraklion (Crete).

If we focus on the profile of respondents (81%) who have reduced purchases of clothes/shoes “much and enough”, then these are mostly women (86%) and people over 45 years old (83%). By marital status they have children (83%), are divorced or widowed. They also have lower education (94%) and are mostly unemployed (97%) or pensioners (81%).

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