Expecting parents are willing to pay more than $1,500 to a “professional” to find the “perfect name” for their child.
Taylor Humphrey helped name over 100 babies in 2020, earning over $150,000 from their parents. Some new parents, panicked that their child never got a name, even offer up to $10,000 for the “right name.” “If you look at the most popular baby names, it’s an indicator of our values and aspirations,” she told The New Yorker.
The 33-year-old businesswoman from New York, who has no children herself, describes herself as “a passionate blogger with marketing and social media skills.” The New York University graduate has previously worked as a charity and wedding planner. According to her LinkedIn profile, she is also a “Reiki professional” and has even “written two feature-length scripts and a television series focusing on religion, science, and unconditional love.”
However, she admits she has always been obsessed with baby names and finally found her “true calling” when she founded What’s In a Baby Name in 2015.
According to The New Yorker, depending on how much the prospective parents pay, her services “range from a phone call and a special list of names to genealogical research.”
Recently, she came up with the name Parks for the couple’s child (the place where they first kissed, the city of Parker), writes lifo.gr. On another occasion, she advised a worried mother who was considering changing her baby daughter Isla’s name because everyone mispronounced it. In fact, she was paid to finally tell her mom to “stick to that name.”
Taylor Humphrey also has a popular TikTok account where she gives free advice. As she explains, she is often approached by parents who have a third or fourth child, and who “clearly ran out of names.”
She recently helped a mother who was expecting her third child and needed a name to match her two oldest sons, Emmett and Miller. The best options were Grady, Wilson, Waylon and Fletcher.
Despite the mixed reaction from followers, Taylor Humphrey insists that the parents who pay her are simply concerned and perfectionists. And if in the end they do not agree with her proposals, they often choose “something in between.”