Greece could increase its annual tourism revenue by € 21.8 billion if it attracts seniors for wellness, spa and medical tourism, according to a study by diaNEOsis.
The report says that if the country attracts an additional 1 million tourists a year aged 65 and over, spending a projected € 1.5 billion, the overall economic impact will be an increase in gross domestic product of € 3.7 billion and more 60,000 jobs.
Health tourism in particular has the potential to add 13.5 billion euros to GDP and 171,000 jobs, the fastest growing form of health tourism, according to the Global Wellness Institute.
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